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Posts Tagged ‘bloggers’

There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report). Becoming an expert is crucial to make money blogging.

If you have ever taken an affiliate marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are shown to either start as reporters, or if possible step up as experts.

I’ll be brief, you need to be the expert.

Reporters leverage the content of the experts and in most instances bloggers begin off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, increased income because of perceived value, it’s easier to get publicity, people are more likely to search you out rather than you having to seek others out, joint ventures come easier, etc. experts in most cases simply earn more money and attract more attention.

Too Many Bloggers Are Content to be Reporters

The thing with expertise is that it needs – training. No person becomes an expert without doing things and learning. Bloggers usually begin without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by reporting on and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many bloggers it’s a necessity in the beginning until you build some expertise. Unfortunately the ratios are skewed when it pertains to reporters and experts – there are a lot more reporters than experts, hence reporters tend to struggle to gain publicity and when they do, they often just help the reputation of the expert they are reporting about.

Don’t Replicate Your Teacher

If you have ever spent some time researching products about the Work from Home niche you will notice a pattern. Many people first study affiliate marketing from a mentor (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money blogging you have to teach others how to make money online.

The end result of this process is a huge army of aspiring bloggers attempting to replicate what their mentor does in the same niche – the Internet marketing niche – not realizing that without expert status based on proven experience and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy some success, say for example growing an contact list of 1,000 people, then go out and launch a product about how to grow an contact list of 1,000 people. Now I have no issues with this idea, I think it’s fine to teach novices and leverage whatever achievements you have, the difficulty is that people gravitate to the same niche – affiliate marketing – and rarely can be differentiated.

How many bloggers out there do you know of that all say they teach the same things – email marketing, SEO, pay per click, Internet marketing, and all the sub-niches that fall under the heading of Internet marketing. It’s a competitive industry, yet when you see your mentors and other mentors making money teaching others how to work from home (and let’s face it – making money from home as a subject is one of the most compelling) – your first inclination is to follow in their footsteps.

If the goal is to identify yourself as an expert and you have not spent the past 5-10 years making money online, I suggest you look for another subject to establish expertise in.

Have patience and stay with what you do to increase your knowledge and then translate that knowledge into training for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.

Want to stop being a reporter?? Build your expert reputation and begin earning money through article marketing at Bruce’s Making Money Online Resources Blog.