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If you made no conversion, then your campaign is for nothing. That’s the general rule for PPC marketing. Unlike SEO or article marketing, getting traffic isn’t a big problem for PPC users. However, most people fail at PPC not because of high cost, but due to poor conversion.

Below, I outlined some tips that will cut 80% of you cost and take your campaign to the next level:

1. Product name keywords converts great. People who’s ready to buy won’t enter one general keywords like money, gravity or marketing. Instead, they will think of a brand, with specific product or model. For example, Canon Powershot, Nikon Coolpix and HP Pavilion.

2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.

3. Solution to a pain also gives great conversion. This rule usually applies to health related products. Take example: how to stop panic attacks, how to reduce acne, how to cure hemorrhoid.

4. Understand your customer’s need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.

5. You can also copy other’s campaign. By default, Google won’t expose your competitors’ keywords and landing page. However, there are lots of third party companies provide this service. For example like PPC Bully, Keyword Spy Pro or Keyword Elite.

6. Another way to use your competitors is by searching at Google for that keyword and capture screenshot of others’ Google ads. If they withdraw their ads in less than three weeks, the keyword probably won’t convert.

7. Use keyword tool like Google Keyword Tool or Keyword Elite in order to seek for high converting keywords. Try avoiding general terms like “make money online” or something like that due to high competition. Brainstorm and think of under the radar keywords if you can.

The bottomline is, to get high conversion, you must research for specific keywords using keyword tool, avoid competition and finally know how to use other advertisers to your advantage.

This is the concept taught at Reality PPC. Read more of Reality PPC review from this website: realityppcs.com.